1 10

Rare Beauty

Rare Beauty by Selena Gomez Soft Pinch Matte Bouncy Blush – Shade: Happy

Rare Beauty by Selena Gomez Soft Pinch Matte Bouncy Blush – Shade: Happy

Rs.9,799.00
Rs.11,500.00 Rs.9,799.00
Sale Sold out
Shipping calculated at checkout.

Shade: Happy - Cool Pink

Net Wt. 0.22 oz. | 6.4 g

Rare Beauty by Selena Gomez Soft Pinch Matte Bouncy Blush – Shade: Happy

Discover the blush that blends like a dream and blurs like a filter with the Rare Beauty Soft Pinch Matte Bouncy Blush—a cushiony, cream-to-powder formula that gives your cheeks the dreamiest flush of color with a lasting, blurred-matte finish that looks airbrushed from every angle.
Shop the Rare Beauty Soft Pinch Matte Bouncy Blush in Shade Happy in Pakistan at The Powder Room, your destination for authentic luxury beauty and skincare products.
Shade Happy is a vibrant, flattering pink that brings a fresh, youthful pop of color to every complexion. Whether you have fair, medium, or deep skin, this cool-toned pink delivers a naturally flushed look that mimics the perfect just-pinched glow. It's the kind of shade that instantly brightens your face, lifts your mood, and makes you look like you got eight hours of sleep—even when you didn't.
The innovative bouncy, buildable putty formula melts into your skin like a cream while setting to a weightless, natural matte finish that won't settle into creases, emphasize texture, or dry you out. Infused with cacao seed extract to help plump the skin and a nourishing blend of pomegranate, papaya seed, and rose hip oils to moisturize and hydrate, this blush is as good for your skin as it is gorgeous to wear.
Unlike traditional powder blushes that can look chalky or sit on top of the skin, the Soft Pinch Matte Bouncy Blush creates a seamless, second-skin effect with serious staying power. It's water-, sweat-, and humidity-resistant, meaning your flush stays put through heat, workouts, long days, and emotional moments—without transferring, smudging, or fading. And because it's noncomedogenic, dermatologist-tested, and suitable for sensitive skin, everyone can enjoy that Selena-approved glow with complete confidence.
A favorite among makeup artists, beauty editors, and everyday makeup lovers, this Allure Best of Beauty Award Winner 2025 has earned its cult status through consistent, filter-like results. The easy-to-apply formula can be worn bright and bold for a statement cheek or blended out for a softer, ethereal effect. Use your fingertips for an on-the-go application or pair it with the Rare Beauty blush brush for an even, diffused finish.
A must-have for clean beauty lovers, minimalists, and anyone who wants that effortlessly radiant, blurred-matte glow, Rare Beauty Soft Pinch Matte Bouncy Blush in Happy is the perfect addition to your everyday makeup routine.

Why You'll Love It

✔ Shade Happy—a vibrant, flattering cool pink for all skin tones
✔ Cushiony cream-to-powder formula with a blurred-matte finish
✔ Bouncy, buildable putty blends like cream, blurs like powder
✔ Airy, cloud-like flush that looks like a dream
✔ Weightless natural matte finish won't settle into creases
✔ Infused with cacao seed, pomegranate, papaya seed & rose hip oils
✔ Water-, sweat-, and humidity-resistant for serious staying power
✔ Noncomedogenic & dermatologist-tested for sensitive skin
✔ Easy to apply and layer—wear it bold or blended
✔ Allure Best of Beauty Award Winner 2025
✔ Cruelty-free, vegan & paraben-free formula
✔ 100% said it blends seamlessly & instantly blurs skin*

Key Features

Shade Happy – Vibrant Cool Pink

A bright, youthful cool pink that delivers a fresh, just-pinched flush to every complexion. This universally flattering shade adds an instant pop of radiance that lifts the face and brightens the overall makeup look—perfect for everyday wear or special occasions.

Cushiony Cream-to-Powder Formula

An innovative bouncy putty texture that applies like a creamy dream and sets to a soft, blurred matte powder finish. The unique hybrid formula gives you the blendability of a cream with the longevity and smudgeproof benefits of a powder.

Blurred-Matte Finish

Achieves a weightless, natural matte finish that diffuses the appearance of pores and texture without looking flat or dry. Skin looks airbrushed, filtered, and flawless—never cakey, never heavy.

Cacao Seed Extract

Infused with Theobroma Cacao (Cocoa) Seed Extract to help plump and smooth the skin, giving cheeks a naturally lifted, youthful appearance with every application.

Nourishing Botanical Oil Blend

Contains a luxurious blend of Pomegranate Seed Oil, Papaya Seed Oil, and Rose Hip Oil to deeply moisturize and hydrate the skin while you wear it. Your cheeks stay soft, comfortable, and nourished from morning to night.

Water, Sweat & Humidity Resistant

Formulated to withstand heat, humidity, workouts, and long days without transferring, smudging, or disappearing. Your flush stays vibrant and intact no matter what life throws at you.

Buildable & Layerable

Start with a sheer wash of color for a soft, natural glow, or build up in layers for a bold, statement-making cheek. The formula layers beautifully over itself and over makeup without caking or patchiness.

Noncomedogenic & Sensitive Skin Safe

Dermatologist-tested and noncomedogenic, so it won't clog pores or trigger breakouts. Gentle enough for sensitive, reactive, and acne-prone skin types.

Crease-Proof & Texture-Smoothing

Won't settle into fine lines, emphasize pores, or highlight skin texture. The blurring effect creates a smooth, perfected canvas that looks great on bare skin or over foundation.

Easy Application

Apply with your fingertips for a quick, on-the-go flush, or use a blush brush for a more diffused, even application. Selena Gomez's favorite method? Dabbing a little on with her fingers because the texture is "really, really fun."

Cruelty-Free, Vegan & Clean

Rare Beauty is committed to clean beauty. This blush is 100% vegan, cruelty-free, and free of parabens—so you can glow with a clear conscience.

Allure Best of Beauty Award Winner 2025

Recognized by industry experts and beauty editors as one of the best blushes of the year. A testament to its innovative formula, stunning finish, and universal appeal.

How to Use

  1. Prep: Start with clean, moisturized skin or apply over your base makeup. For best results, ensure your skin is prepped and hydrated with moisturizer before application.
  2. Pick Up Product: Using your fingertip or the Rare Beauty Soft Pinch Blush Brush, gently swirl or press into the bouncy blush to pick up a small amount of product.
  3. Apply: Dot the blush onto the apples of your cheeks, starting with a light hand. The formula is pigmented, so a little goes a long way.
  4. Blend: Tap and blend the product into your skin using your fingers or a brush, working in upward motions toward your temples. The cream-to-powder texture melts in seamlessly.
  5. Build: For a more intense flush, add another light layer and blend until you reach your desired intensity. The formula builds beautifully without caking.
  6. Layer Over Makeup: The blush layers perfectly over foundation and concealer. Simply tap it on top and blend for a cohesive, long-wearing finish.
  7. Touch Up: The longwearing, sweat-resistant formula rarely needs touching up, but the compact size makes on-the-go refreshment effortless.

Discover authentic luxury beauty and skincare products at The Powder Room, your trusted destination in Pakistan for premium international makeup, skincare, and beauty essentials sourced from globally loved brands. We bring you authentic international makeup, skincare, haircare, and beauty tools to help you achieve your perfect beauty routine.

View full details