MILK MAKEUP Hydro Grip Primer - 45ml - Full size - The Powder Room

An award-winning, invisible makeup primer with a 94% natural gel formula that smooths skin, grips makeup up to 12 hours, and locks in hydration.

This product is 94% natural, vegan, clean, cruelty-free, paraben-free, silicone-free, oil-free, fragrance-free, and gluten-free.

Hydro Grip Primer passes the test*

Immediately:
- 93% said makeup went on easier
- 100% said skin feels smoother
- 93% said skin feels more hydrated

After 12 hours:
- 100% said makeup lasted longer
- 100% said skin has a healthy-looking glow
- 100% said skin feels more hydrated

*In a consumer perception study of 15 people using the product in a 12-hour period.